{"product_id":"sev-creative-pricing-quote-licensing-calculator","title":"SEV Creative Pricing, Quote \u0026 Licensing Calculator","description":"\u003cp\u003eMost creatives price the shoot and leave out the rest: the editing days, the admin, the kit that wears out, the tax, and the client's use of the work. This workbook builds each of them into the price, with the arithmetic shown. It gives you a method, not a rate card: every figure comes from your own costs and choices, and nothing tells you what the market will pay.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCost of doing business: every overhead, monthly or yearly; the pay you want before tax; and your survival number, checked against your pay after a tax reserve.\u003c\/li\u003e\n\u003cli\u003eKit: each item's cost to replace, useful life and resale value give a yearly replacement allowance, with a straight-line value now for your records.\u003c\/li\u003e\n\u003cli\u003eDay rate: the days you can actually sell after holidays, slack weeks and unpaid admin; break-even, your margin and rounding; rates for half days, edit days, pre-production and travel.\u003c\/li\u003e\n\u003cli\u003eQuote: pre-production, shoot days, photo editing (photographs × minutes) or video editing (shoot days × your own edit ratio), extra versions, admin and revisions; crew and hire with a markup; contingency, discount, VAT if registered, deposit; a check against your cost floor.\u003c\/li\u003e\n\u003cli\u003eUsage licensing: up to four licence lines per job, each priced as base fee × media × territory × duration × exclusivity. SEV's starting factors are labelled adjustable assumptions, not industry rates. Exclusivity is priced as the use you give up, your own included.\u003c\/li\u003e\n\u003cli\u003eClient documents: a printable Estimate and a Licence Schedule with end dates, filled in from the quote; and two Word templates (Estimate; Licence Schedule) in A4 and US Letter.\u003c\/li\u003e\n\u003cli\u003eTax as a planning reserve: for sole traders and partners in Self Assessment (UK) and self-employed people (US): UK income tax (rest of UK or Scotland) and Class 4 National Insurance for 2026–27, or US self-employment tax for 2026, as a share to set aside from your fees; the UK Self Assessment dates; and a VAT watch on a rolling 12 months against the £90,000 threshold. Trading through a limited company or a US corporation? The reserve takes your own percentage.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTwo worked examples follow Fernhollow Studio, a fictional photographer and film-maker in England. Its costs of £46,630.19 a year over 132 billable days give a break-even of £353.26 and, with a 15% margin, a day rate of £410. A brand photography job for a restaurant group comes to £2,722.00: £1,681.00 of time, £385.00 of bought-in costs and £656.00 of usage across three licence lines. A 90-second brand film with three cut-downs comes to £7,567.48, with an edit ratio of 2.5.\u003c\/p\u003e","brand":"SwordEyeVisions","offers":[{"title":"Default Title","offer_id":56269957103958,"sku":null,"price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0919\/0827\/6566\/files\/sev-creative-pricing-01_cover-and-workbook.jpg?v=1793276826","url":"https:\/\/swordeyevisions.com\/products\/sev-creative-pricing-quote-licensing-calculator","provider":"SwordEyeVisions","version":"1.0","type":"link"}