{"product_id":"sev-social-media-strategy-workbook","title":"SEV Social Media Strategy Workbook","description":"\u003cp\u003eDecide who you are for, what social media must achieve, where to show up, what to say, and how a follower becomes a customer. Then measure it. The workbook builds one strategy in eight parts, with a filled-in example for a fictional studio to show the method.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePosition: business and brand positioning with a positioning statement, and your core message and voice.\u003c\/li\u003e\n\u003cli\u003eAudience: two customer profiles, an audience research log, and a competitor and peer review.\u003c\/li\u003e\n\u003cli\u003eObjectives and channels: objectives with a measure, a baseline and a date; channel selection against four tests; and a channel plan with a profile checklist.\u003c\/li\u003e\n\u003cli\u003eContent and journey: content pillars, a messaging map, a customer journey map from discovery to recommendation, and a conversion pathway check with campaign tracking links.\u003c\/li\u003e\n\u003cli\u003eCampaigns and review: a campaign brief and calendar, a monthly performance review, a quarterly strategic review, and your strategy on one page.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe workbook is undated and platform-neutral. It promises no results: platforms and their features change, and the worked example's figures are illustrations, not benchmarks. It sets the strategy. The SEV Content \u0026amp; Workflow Planner then produces, publishes and reuses the content. Use this workbook first, once a quarter; use the planner every week.\u003c\/p\u003e\n","brand":"SwordEyeVisions","offers":[{"title":"Default Title","offer_id":56231567130966,"sku":null,"price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0919\/0827\/6566\/files\/sev-social-media-strategy-workbook-01_cover-and-pages.jpg?v=1793051243","url":"https:\/\/swordeyevisions.com\/products\/sev-social-media-strategy-workbook","provider":"SwordEyeVisions","version":"1.0","type":"link"}