Privacy policy
Effective date: 11 August 2026
1. WHO WE ARE AND WHO CONTROLS YOUR PERSONAL INFORMATION
SwordEyeVisions Ltd is the data controller responsible for the personal information described in this Privacy Policy.
SwordEyeVisions Ltd
Company number: 16363676
Registered in England and Wales
Registered office:
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
ICO registration reference: ZC008190
Privacy and data-protection enquiries:
support@swordeyevisions.com
General and business enquiries:
info@swordeyevisions.com
2. WHO THIS PRIVACY POLICY APPLIES TO
This Privacy Policy explains how SwordEyeVisions Ltd collects, uses, shares and protects personal information relating to people who interact with us.
This Shopify storefront currently sells physical products only. References to digital products describe processing through another authorised SwordEyeVisions channel.
This may include:
website visitors;
customers purchasing physical products;
customers purchasing digital products through an authorised SwordEyeVisions channel;
customer-account users;
newsletter and marketing subscribers;
people who contact Customer Support or make an enquiry;
photography, videography or creative-service clients where applicable;
collaborators, suppliers and other business contacts.
The information we process depends on how you interact with SwordEyeVisions.
3. PERSONAL INFORMATION WE MAY COLLECT
We may collect the following categories of personal information where relevant.
Identity and contact information
This may include:
your name;
email address;
telephone number;
billing address;
shipping address;
account information;
other contact information you provide to us.
Order and transaction information
This may include:
products or services purchased;
order numbers;
order value;
currency;
payment status;
refund information;
shipping method;
transaction history;
other information required to administer an order.
Payment information
Payments are processed through payment-service providers made available through our ecommerce platform.
We may receive transaction information such as payment status, payment method and limited payment-related details necessary to administer an order. Payment providers process payment credentials according to their own security and privacy requirements.
Delivery and fulfilment information
For physical orders, we may process and share information necessary to manufacture, fulfil and deliver your purchase, including:
your name;
delivery address;
contact information;
ordered items;
delivery instructions where provided;
tracking and fulfilment information.
Digital product information
For digital purchases made through an authorised SwordEyeVisions channel, we may process:
your name;
email address;
order information;
digital product purchased;
download or access information;
digital fulfilment records.
Communications and customer-support information
If you contact us, we may process:
your contact details;
the content of your enquiry;
order information;
customer-support correspondence;
complaints or return information;
other information you choose to provide.
Marketing preferences
Where you subscribe to marketing communications, we may process:
your email address;
subscription status;
marketing preferences;
consent or opt-out records;
engagement information where available and lawful.
Website and technical information
When you use our website, certain information may be collected automatically by us or our service providers, such as:
IP address;
browser and device information;
cookie and similar technology identifiers;
pages viewed;
interactions with the website;
referral information;
technical and security logs.
The extent of this processing depends on the technologies that are enabled and the privacy choices available to you.
4. WHERE WE OBTAIN PERSONAL INFORMATION
We obtain personal information from sources including:
information you provide directly to us;
orders and transactions made through our website;
communications with Customer Support;
newsletter and marketing sign-ups;
website and device interactions;
our ecommerce, payment, fulfilment, delivery and digital-delivery systems;
service providers that support our business where they are permitted to provide the information to us.
5. HOW WE USE PERSONAL INFORMATION AND OUR LAWFUL BASES
We only process personal information where we have an appropriate lawful basis.
Processing orders and providing products or services
We use personal information to:
accept and administer orders;
take and reconcile payments;
provide digital products purchased through an authorised SwordEyeVisions channel;
arrange production and fulfilment;
arrange delivery;
send order-related communications;
manage cancellations, returns and refunds.
Lawful basis:
Performance of a contract with you, or taking steps at your request before entering into a contract.
Customer support and enquiries
We use personal information to:
answer questions;
provide customer support;
resolve delivery or product issues;
manage complaints;
respond to requests.
Lawful basis:
Performance of a contract where the enquiry relates to an order, and our legitimate interests in providing effective customer service and operating our business where appropriate.
Security, fraud prevention and misuse
We may process information to:
protect our website;
detect suspicious activity;
prevent fraud or misuse;
protect customers and SwordEyeVisions;
investigate security incidents.
Lawful basis:
Our legitimate interests in protecting our business, systems and customers, and compliance with legal obligations where applicable.
Legal, regulatory, tax and accounting obligations
We may process and retain information where necessary to:
maintain business and transaction records;
meet accounting and tax requirements;
respond to regulators or lawful authorities;
establish, exercise or defend legal claims;
comply with other legal obligations.
Lawful basis:
Compliance with legal obligations and, where applicable, our legitimate interests in protecting and administering the business.
Marketing communications
Where you have chosen to receive marketing communications, we may use your contact details to provide information about SwordEyeVisions products, releases, content and other relevant updates.
Lawful basis:
Consent where consent is required.
You may withdraw your consent or unsubscribe from marketing communications at any time.
Website operation, analytics and improvement
We may use website and technical information to:
operate and maintain the website;
understand how the website is used;
diagnose problems;
improve navigation, products and customer experience;
measure the effectiveness of content and marketing where permitted.
Lawful basis:
Our legitimate interests in operating and improving our website where appropriate, and consent where required for non-essential cookies, advertising technologies or similar processing.
6. COOKIES AND SIMILAR TECHNOLOGIES
Our website may use cookies and similar technologies for purposes including:
essential website functions;
security;
preferences;
analytics;
performance;
advertising or marketing where enabled.
Where consent is required, non-essential technologies will be subject to the privacy and consent controls made available through the website.
You can review or change available privacy choices through the website's cookie or privacy controls.
Blocking certain technologies may affect some website features.
7. HOW WE SHARE PERSONAL INFORMATION
We may share personal information only where necessary for legitimate business purposes, to provide products or services, or where required by law.
Categories of recipients may include:
Shopify and ecommerce technology providers;
payment processors and payment-service providers;
production and fulfilment partners used to create or fulfil an ordered product;
delivery companies and carriers;
digital-product delivery services;
email, cloud and communications providers;
website, analytics and security technology providers;
advertising and marketing technology providers where enabled and permitted;
professional advisers such as accountants, insurers or legal advisers;
government bodies, regulators, courts or law-enforcement authorities where legally required.
Service providers receive only the information reasonably necessary for the relevant service and are expected to handle personal information appropriately under their applicable contractual and legal obligations.
Some service providers may also act as independent controllers for particular processing. Where this applies, their own privacy information will govern that processing.
8. INTERNATIONAL TRANSFERS
Some of the service providers used to operate SwordEyeVisions may process personal information outside the United Kingdom.
Where UK data-protection law requires additional safeguards for an international transfer, we take steps to ensure that an appropriate lawful transfer mechanism is used.
Depending on the destination and provider, this may include an applicable adequacy arrangement or appropriate contractual safeguards.
You may contact us if you require further information about the safeguards relevant to your personal information.
9. HOW LONG WE KEEP PERSONAL INFORMATION
We do not keep personal information for longer than reasonably necessary for the purpose for which it was collected.
Retention periods or criteria may depend on:
the duration of our relationship with you;
whether you maintain a customer account;
the time necessary to complete an order, return, refund or support matter;
legal, accounting and tax-record requirements;
fraud prevention and security requirements;
the period during which legal claims may arise;
whether you remain subscribed to marketing communications.
When personal information is no longer required, we will delete, anonymise or otherwise dispose of it appropriately, subject to legal or operational retention requirements.
10. MARKETING COMMUNICATIONS
We will provide marketing communications only where permitted by applicable law.
You can unsubscribe at any time using the unsubscribe option included in a marketing message or by contacting us.
Withdrawing from marketing does not affect transactional or service communications that are necessary to administer your orders, account, digital products purchased through an authorised SwordEyeVisions channel or customer-support requests.
11. YOUR DATA-PROTECTION RIGHTS
Depending on the circumstances and applicable law, you may have rights in relation to your personal information.
These may include the right to:
be informed about how your personal information is used;
request access to personal information we hold about you;
request correction of inaccurate or incomplete information;
request deletion of personal information in certain circumstances;
request restriction of processing in certain circumstances;
receive certain personal information in a portable format;
object to certain processing;
withdraw consent where processing is based on consent.
These rights are not absolute and may be subject to legal conditions or exemptions.
To exercise a privacy right, contact:
support@swordeyevisions.com
We may need to verify your identity before completing a request.
12. UNITED STATES PRIVACY RIGHTS
Customers and website visitors in the United States may have additional privacy rights under the laws applicable in their state.
Where applicable, these may include rights relating to:
access;
correction;
deletion;
certain disclosures;
choices regarding particular uses of personal information.
Where legally required and technically applicable, additional privacy choices may be made available through the website's privacy controls.
You may also contact support@swordeyevisions.com regarding a privacy request.
13. AUTOMATED DECISION-MAKING AND PROFILING
SwordEyeVisions does not currently make solely automated decisions about customers that we understand to produce legal or similarly significant effects.
Some technology, payment, security, fraud-prevention, analytics or advertising providers may use automated systems in providing their services.
Where such providers independently determine how they process personal information, their own privacy information may also apply.
14. INFORMATION SECURITY
We take reasonable organisational and technical measures intended to protect personal information against:
unauthorised access;
loss;
misuse;
alteration;
disclosure;
destruction.
No online system can be guaranteed to be completely secure, and you should also take reasonable steps to protect your account credentials and devices.
15. THIRD-PARTY WEBSITES AND SERVICES
Our website may contain links to third-party websites, platforms or services.
We are not responsible for the privacy practices of independent third parties.
You should review the privacy information provided by the relevant third party when interacting with its service.
16. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy when our business, technology, legal obligations or processing activities change.
The latest version will be published on the SwordEyeVisions website with the applicable effective date.
Where required, we will provide additional notice before materially different uses of personal information begin.
17. CONTACTING US ABOUT PRIVACY
For privacy questions, data-rights requests or concerns about how we use personal information, contact:
support@swordeyevisions.com
SwordEyeVisions Ltd
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
Company number: 16363676
ICO registration reference: ZC008190
18. RIGHT TO COMPLAIN TO THE ICO
If you have concerns about how we handle your personal information, please contact us first so that we can try to resolve the matter.
You also have the right to complain to the Information Commissioner's Office, the United Kingdom's independent data-protection regulator.
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom
Telephone: 0303 123 1113
The ICO's official website provides information about making a data-protection complaint.